Ten years, one industry.

We were built for hospitality and stayed there — in Almadinah Al Munawwarah, beside the hotels we photograph, write for and argue with.

See the work

Selected work

Work that speaks quietly.

Most of it lives on other people’s channels, under their name and in their voice. A little of it is here.

Showing 56 of 56

A hotel suite in Almadinah with a dining table and sofa, and the minaret of the Prophet’s Mosque visible through the window — **Almadinah · Suite photography**The minaret sits in the window. Nothing else in the frame had to argue.

Canapés arranged on ceramic spoons and small white plates across a slate tray — **Banqueting · Menu photography**Canapés, photographed at the pass before the tray goes out.

A large hotel meeting room set for a conference — **The Biltmore Al Madinah · Meeting room**A boardroom laid for a full house, ready for the first delegate.

A guest checking in at a hotel front desk beside a Hilton Honors sign — **Hilton · Front of house**A check-in, photographed at the counter’s own height. Guests read the gesture before they read the sign.

An e‑mail banner for a summer offer at a hotel — **Al Khozama, KAUST · E‑mail banner**A summer-offer header in Arabic and English.

A three-bed hotel room with the courtyard of the Prophet’s Mosque framed in the window — **Almadinah · Guest rooms**Three beds, one window. Here the view does half the work of the room.

A hotel sales kit: a folder, an inserted sheet and a business card — **Z House · Sales kit**A folder, a fact sheet and a card: the property on one table.

A Saudi family seated together in a hotel suite with afternoon tea laid on the table — **Family stays · Campaign photography**A family in a suite, seated the way families actually sit.

The salon of a large hotel suite with pale sofas, a round dining table and carved window screens — **Suites · Interiors**The largest rooms are the hardest. They have to read as calm and still look lived in.

A risotto served on a gold-bordered plate at a laid restaurant table — **Restaurants · À la carte**A laid table tells a guest more than the dish alone ever does.

A key card passing between a receptionist and a guest across a hotel desk — **La Cordia · Brand detail**The key card, and the two seconds in which it changes hands.

The timber-and-stone architecture of a hotel in the afternoon sun — **Al Khozama, KAUST · Architecture**Timber slats, stone and a long afternoon shadow.

A hotel buffet laid with carved watermelons and stacked plates, chefs setting the line — **Buffet · Seasonal campaign**The line, dressed and photographed before the first guest reaches it.

A turquoise e‑mail banner for a summer campaign — **Summer campaign · E‑mail banner**A summer banner built around one big colour.

A printed hotel fact sheet resting beside a gold pen — **Z House · Hotel fact file**The fact file, printed and set down beside a pen.

A hotel bedroom with a white bed and a window onto the mountains — **DoubleTree by Hilton Madinah Gate · Guest room**A bed made for the view: mountains in the window, nothing else in the frame.

A brioche dessert with ice cream, strawberries and berries on a dark plate — **Pastry · Studio**Dessert on a plain ground, where the plate has nowhere to hide.

A host pouring Arabic coffee from a dallah for a seated guest — **Braira · Arabic coffee**The dallah, the pour, the first gesture of welcome.

A hotel pool terrace under a wide blue sky — **Al Khozama, KAUST · Pool terrace**A pool terrace under a wide sky.

A one-page food offer flyer for a hotel in KAEC — **KAEC · Flyer**A one-page offer: photograph first, details second.

Bay La Sun · BrandingA jar, a pattern and a gold seal.

A suite study with dark timber shelving and a writing desk — **DoubleTree by Hilton Madinah Gate · Suite study**Dark timber, a library wall and a desk that looks worked at.

A breakfast spread of waffles, eggs, fruit and a cappuccino — **Breakfast · Hotel restaurant**A buffet morning in one frame: waffles, eggs, fruit and a good cappuccino.

A hotel host in conversation at a lounge table — **Hotel lounge · Service**A host at the table: service photographed as conversation.

A lounge bar with coral stools beside a glass wall — **Al Khozama, KAUST · Lounge**Coral stools, a glass wall and the room waiting for the evening.

A flyer for a children's summer programme at a resort — **Bay La Sun · Kids' programme flyer**A summer programme for children, laid out to be read at a glance.

Bay La Sun · BrandingA teal notebook with the house pattern in gold.

A hotel suite salon with arched windows, pale sofas and a dining table — **Grand Millennium Al Haram · Suite salon**A large room shot calm: arches, pale sofas, one table laid for guests.

A sandwich and a glass of fresh juice on a marble table — **Room service · Lunch**A sandwich and fresh juice on marble, shot the way it arrives.

A family by a hotel pool with an inflatable ring — **Hotel pool · Family stay**A family afternoon by the water, shot to be remembered, not staged.

A row of sun loungers beside a calm pool — **Al Khozama, KAUST · Poolside**Loungers in a row, the water still.

A set-menu offer poster with a seafood dish and tiled colour — **Z House · Set-menu offer**A set-menu offer in bright, tiled colour.

Bay La Sun · BrandingA door hanger in the same hand.

A symmetrical hotel bedroom with a pale upholstered headboard — **Grand Millennium Al Haram · Bedroom**Symmetry, soft light and a headboard that does the talking.

A coffee and a pastry on a table with a hand reaching in — **Café · Coffee and pastry**A flat white, a pastry and a hand reaching for both.

A mother and daughter sharing a moment on a sofa in a suite — **Family stay · Suite**A small moment on a big sofa: the picture a brand cannot script.

The curved frontage of a resort hotel under a clear sky — **Bay La Sun · Resort**A resort frontage under a clear sky, every line sharp.

Two phones showing planned Instagram feeds for hotels — **Instagram · Content grids**Two feeds, planned as one picture.

A hotel bedroom with a leather headboard and a wall of windows — **Braira · Bedroom**Warm leather and a wall of glass.

A blue printed menu beside a plated dish — **Menu design · Restaurant**The printed menu and the plate it promises, photographed together.

A woman reading in an armchair beside a dallah and dates — **Diyar Ajwa · In-room**Coffee, a book and a lamp: the evening a guest remembers.

Hotel villas at dusk with the lamps coming on — **Braira · Villas at dusk**Villas at the end of the day, the lamps just coming on.

An Instagram story frame showing a hotel entrance — **DoubleTree by Hilton · Story**An entrance, one line of copy, a story.

A pale hotel bedroom with turquoise cushions and a city view — **Four Points by Sheraton · Bedroom**Turquoise cushions, a pale room and the city beyond the glass.

A tiered afternoon-tea stand and a pot of tea by a window — **The Biltmore Al Madinah · Afternoon tea**A tiered stand, a pot of tea and a window seat.

A guest standing at a suite window with the curtains drawn back — **Sofitel · Suite**A guest at the window, the curtains drawn back on the morning.

A car waiting at a hotel entrance with a driver at the door — **Braira · Arrival**A car at the door: the arrival shot every property needs.

Two website designs on laptop and phone screens: Fanaya Hotels and SERB Group — **Websites · Fanaya Hotels and SERB Group**Two sites built to bring the brand to life.

A twin hotel room with the horizon visible through the window — **Four Points by Sheraton · Twin room**A twin room with the horizon in the window.

A wood-panelled restaurant with tables laid — **The Biltmore Al Madinah · Restaurant**A wood-panelled dining room, laid and waiting.

A hotel tower at dusk with lit windows — **Four Points by Sheraton · Tower at dusk**A tower against a deep-blue sky, windows lit.

A suite living room with a sofa, a brass coffee table and sea views — **VIEWS Hotel & Residences · Suite living room**Sofa, brass table and the sea beyond: the room sells the view.

A bright all-day restaurant with tables and chairs laid out — **Four Points by Sheraton · All-day dining**A restaurant floor shot before the first cover, light on the tables.

A grand hotel lobby with a golden hanging chandelier — **Royal Greens Golf & Country Club · Lobby**A hall hung with gold, photographed straight.

A domed rotunda with a reception desk lit from below — **Royal Greens Golf & Country Club · Reception**A domed rotunda and a reception desk lit from below.

A hotel tower beside a motorway at night — **DoubleTree by Hilton Madinah Gate · Exterior**The tower over the city at night.

Trusted by

How we got here

We grew up alongside the hotels of Madinah.

MS Marketing Agency has spent ten years in one city and one industry. That is a narrow life, and it is deliberate.

Madinah does not run on quarters. It runs on the pilgrimage calendar, and a studio that works here either learns that rhythm or arrives a season late with the right idea.

So we know when the Umrah season thickens and when it thins, when Ramadan turns a lobby into a living room, when a property should be photographing and when it should be quiet. We also know what a five-star house is actually judged on. Not its brand book: the room, the plate, the check-in, and the sentence a guest says to their family afterwards.

The work has run from international houses — Hilton, IHG, Accor, Sofitel, InterContinental, Waldorf Astoria — to independent Madinah properties with nothing but their own name to trade on. The second kind teaches you more. There is no group marketing department to stand behind, and the general manager is in the lobby on the morning the campaign lands.

A hotel suite salon with Arabic coffee, dates and pastries set out on the table — **The studio, at work**Most of what we know was learned in rooms like this one, in the hour before the first guest arrives.

Why MS

Four things a hotel can count on.

Award-winning expertise

A proven track record of success: we have helped hotels win prestigious awards such as the World Travel Awards, the World Luxury Hotel Awards and the Haute Grandeur Global Hotel Award.

Storytelling mastery

We craft innovative stories and compelling content that capture the essence of your brand and resonate with your target audience.

Extensive experience

We have partnered with international hotel chains such as IHG, Accor and Hilton, and bring a deep understanding of the hospitality industry to every brief.

Five-star results

We are passionate about exceeding expectations: helping our clients attract more guests, increase revenue and solidify their position as industry leaders.

What we believe

Four rules, quietly kept.

Study before you speak

The market, the competitors and two years of a property’s own publishing — read before we write a single line of our own.

Publish less, mean more

One considered piece of work outlives thirty posts made because the calendar had a gap in it.

The guest is the critic

Not the brand team, and not us. The person who checks in decides whether any of it was true.

Judged in the lobby, not the deck

A strategy that presents beautifully and fails at the front desk was never a strategy.

Ten years, counted

10+Years in hospitality

103+Projects delivered

120+Consultations

14Hospitality partners

Ten years is a start.

Talk to the studio

We read every message ourselves and reply in Arabic or English.